Effective SEO using Wordpress plug-ins

We never tire of reiterating the value of a good web site in promoting your business. The online presence is an effective way of showing your products and services 24-7.

But a web site alone is not going to mean reaping the benefit of having one. The idea of a web site to help your business is not exclusive to you. Other business owners have also populated the internet with their own web sites. With everyone vying for attention in the World Wide Web, the only way you will gain success with your web site is if people visit it – and the most effective way to do this is by doing search engine optimization. With effective SEO, your web site will appear more prominently in search engine results.

There are many ways to improve your web site’s search engine rankings. For those who include a blogging component in their web sites, there are many Wordpress plug-ins that will help in making the task of search engine optimization easier to do, and since these plug-ins are free it won’t even have to come out of your SEO implementation budget. Here are some plug-ins that you should consider getting:

Automatic SEO links

This plugin allows you to pick a word that you can use for both internal and external automatic linking. Making ‘nofollow’ and ‘dofollow’ tags is also more intuitive. A great feature of this plug-in is that when you link, it will only be done when the tagged word first apepras on your web site. This assures you that your SEO efforts won’t be seen as spamming, which happens with other plug-ins that put links on all of the tagged words it sees on your site.

Google XML Sitemaps

Despite its name, this popular plug-in can create sitemaps that can be read not only by Google, but other search engines like MSN, Yahoo, and others.

Meta Robots plug-in

Metadata is something that is sometimes seen as unimportant based on present SEO methods by some web site creators. But its usefulness is still apparent. The Meta Robots plug-in can help in adding metadata to any web page within your site. It also prevents the indexing of both search and log-in pages. Additionally, it can disable your web site’s author and date-based archives.

Redirection

This is a very helpful addition to your Wordpress blog if you have any plans of moving a certain page within your web site. Usually, the page status in the search results will be lost when you movie a web page from one place to another. Using Redirection will make sure that this won’t happen. The plug-in will keep a log of the page’s previous settings and ensuring the page status is not lost.

All-in-One SEO pack

Finding the most effective titles and keywords to use for the pages in your web site can be a difficult chore. You just don’t know which ones will be effective and which ones will be a dud. What’s more it can also help identify any duplicate content.

Vic Carrara
Masterwebsoftware.com