Connecting Buyers and Sellers – The Search Engine Way
For someone who is looking for an easy-step, do-it-yourself method of redesigning the bathroom, the internet is probably the best path to take. Search engines like Google and Yahoo help searchers find the website they are looking for; hopefully, it will be YOUR website.
Search engines have literally hundreds of thousands of resources available for any particular topic. However, only the top 10 results are being displayed on the first page, which is where 99% of all users spend their time on looking. So if your website is ranked as 52nd in the results, it is highly unlikely that your website will ever be found. You may ask, “How does one get into the first page, or top 10 results?” Below are 3 simple principles that search engines work on.
- Search engines will show only websites that are in their database. So if your website is not on their record yet, make sure that they get submitted to the top search engines and directories. This is a simple process that should be done manually, not by some automated tool. And there is no need for a middle person to do this for you.. It is easy enough that you can do it yourself.
- Search engines will only display highest ranking websites on their list that are most relevant to the keyword being searched for. Google, for instance, will rate the relevance of a website to redesigning a bathroom by (1) the number of times “bathroom redesign” is found in the text content of that page, (2) the different ways on how the keywords show up on that page, and (3) the number of incoming and outgoing links to that page that contains the keywords.
- Search engines will rank websites they feel as the most “important” ones highest. A simple checklist for your website should include the following: (1)Ample text content (2) WORKING Incoming and outgoing links (3) Inclusion in major directories. These can all help increase the importance of your website.
So how do you make sure that the users find your website? First, choose the right keywords that are more specific and concise. It is not always true that the most common search terms are the best. Second, make sure that your website links are effective. Some factors to consider when preparing for a link strategy are:
- The total number of links to and from your website, and their strategic location
- The importance and relevance of the sites that are linked to and from your website
- The content of the incoming and outgoing links
- The number of links found on the web pages (too many links can actually hurt the web page)
Third, review your source code thoroughly and make sure that you did not miss out on any opportunity to increase your relevance and importance to search engines.
There are professionals who can work out a link strategy that is best for your website and comb your html code for you. However, it is best to consider the all factors listed above when selecting a person to hire for the job. If he fails to mention most of the factors above, it is likely that he will miss major points where your website can increase search engine ranking. Better look for somebody else to spend your money on.
Vic Carrara
Masterwebsoftware.com
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